Two branches on the same boulevard in Suwon can serve different age profiles, different employer anchors, and different walk-in traffic. Ranking them against each other every quarter teaches the wrong lesson: the lower-ranked manager feels punished for a location assignment they did not choose.
Our peer-group method starts with catchment tags — residential density, SME concentration, university adjacency, transit hub proximity — rather than administrative region alone. We cap peer sets at eight branches and rotate membership when a branch undergoes renovation or a competitor opens within 400 metres.
On the scorecard, peer rank appears as a band, not a league table. The goal is to show whether a branch sits comfortably inside its set or persistently below the band floor, which triggers a different conversation than a single-digit rank.